I will be appearing at the System Alliance Digital 360 conference in Baltimore on Tuesday, March 4
Thanks again to everyone who braved the DC traffic and wind chill to join me in Georgetown for DC Social Media Week and my presentation, “Get Smart! Make Better Social Media Decisions through Analytics”. For those of you who weren’t able to catch the “show”, here’s the video:
If you are involved in social media management that it’s important that you regularly report on your successes (and failures).
I just got back from spending an afternoon in Georgetown presenting “Get Smart! Make Better Social Media Decisions through Analytics” to a group of about 250 social media enthusiasts at the PowerHouse.
Leveraging Facebook EdgeRank and Google Analytics to Drive a Return on Business Objectives
I spend a lot of time working with departments at the University to help them attain value from social media; and I spend a lot of time traveling around the country to share best practices for measuring and reporting on social media. I throw around a lot of terms like “ROI” and “ROO” and “EdgeRank”.
I’m not too surprised about this, and find that its a bit sooner than I would have thought. The idea of using social media to listen to your customers and then improve your products and services is not a new concept. It’s certainly our flagship missing at American Public University System – where we use social media to make sure our student experience is exceptional. But we’re known for being a social media savvy organization.
If you’ve read my posts about handling negative buzz, or even attended one of my presentations in San Francisco, Boston, Las Vegas or Washington, DC., then you’ve probably heard me reference the Air Force’s social media response assessment chart.
Tomorrow (Thursday, October 25), I will be joining the Social Media Strategies Summit hosted by the good folks at GSMI, in Boston, MA (go Bo-Sox!).
The Washington Post reports that Twitter is mulling over the idea of lessening the importance of the “followers” metric and potentially augmenting or replacing it with a more accurate measure of reach or influence.