If you’re thinking about taking your search marketing to the international markets, my first word of caution is that what works in the USA does not necessarily translate to success overseas.
In a rare turn of events for search marketers, the average CPC (cost per click) search marketers paid to Google in Q4 2011 actually fell by 8% according to MediaPost’s report on Google’s Q4 analyst earnings call.
Igor Belogolovsky has assembled a great boilerplate for conducting an audit of your SEM (search engine marketing). Check it out at SearchEngineJournal.com:
Janet Driscoll Miller penned a great article with six tips on how to get hired in the field of search engine marketing (SEM). The tips are a great foundation for “getting yourself out there” and I preach them regularly when counseling peers on finding a new job.