I will be presenting at the 2012 Marketo User Summit in San Francisco from May 22 – 24.
My problem with this statement is that more often than not, I can say the exact opposite of IT. While they may understand the technology of mobile and social, they frequently do not understand the business impact and applicability of the technology.
Nurture emails should be short and too the point. You’ve already collected the prospect’s information; now, you need to understand their interests.