Leveraging Facebook EdgeRank and Google Analytics to Drive a Return on Business Objectives
I won’t explain edgerank here, but I will say it is what Facebook uses to determine which updates will show up in your news feed. Yes, not all of them show up. Most don’t.
Mashable is reporting that Facebook will start removing fake likes from pages. I see this is the first step, but not the last step in combating fraud on Facebook. Click fraud is rampant, and that must be addressed as soon as possible.
In a recent publicized report, thanks to Facebook having to keep its business in more of a public eye due to the company being publicly traded now, we learned that 8.7 percent of Facebook accounts are “fake”, more more than 80 million. We already knew this.
Jackson’s article is more than compelling – its nearly dead-on accurate with regards to how technologies evolve faster than companies. So, its difficult for companies that have devoted their resources heading down one path to get up, back track and head down a new path. This is especially difficult in the face of competitors who get a fresh start down a new branch.
As a Facebook advertiser, I have long seen a substantial discrepancy between what Facebook charges me (the number of clicks) and what my analytics software records as visits to my site.
Recently, Facebook notified its advertisers that new ads would be subject to a 90-character limit while existing ads at the 135-character limit will be grandfathered.
What exactly is the ROI of social media? When Gary Vaynerchuk was asked this question, he replied, “What is the ROI of your mom?”
It appears that adoption of Google+ continues to accelerate despite critics and nay-sayers who continue to dismiss its relevancy. Of course adoption is simply a count of the number of registered users and doesn’t necessarily correlate to similar numbers for engagement and time on site.
Facebook rolled out a new feature to it’s Asian-based users whereby fans of a business page and initiate “private” communication threads with the page admins that do not appear in the “public” feeds.