Ever wonder how your team will handle a negative issue that hits the media? Maybe you feel you have your bases covered because you are monitoring social media and believe you”know what you are doing”.
Pretty much every marketer has managed an outbound email campaign that has at one time or another sent out an email with an error. That’s why it’s good practice to have a solid quality assurance and review procedure prior to sending any message out. But what happens one an error slips through the cracks?