With all the attention spent on conversions, micro sites, landing pages and retargeting, have we neglected our home pages?
and while my job is very far from multiple choice tests, sometimes I find myself belaboring over diminishing returns, the lesser of two evils, or multiple positive outcome-related multi-variate decisions
This week, my travels bring me to sunny (I hope) Miami, Florida. I’ll be presenting at IE Group’s Big Data Summit. IE Group puts on a series of outstanding events and this is my second time participating as a speaker.
I’m overjoyed to learn that Pinterest has added analytics to its business toolset. So, if you are business you can verify your Pinterest account and then be on your way to awesome analytics. Here’s a breakdown on what you get
I will be appearing at the System Alliance Digital 360 conference in Baltimore on Tuesday, March 4
I just got back from spending an afternoon in Georgetown presenting “Get Smart! Make Better Social Media Decisions through Analytics” to a group of about 250 social media enthusiasts at the PowerHouse.
Just a quick programming note, I will be in San Francisco on Tuesday, September 25th, 2012 hosting a session at the Social Media Strategies Summit.
As a Facebook advertiser, I have long seen a substantial discrepancy between what Facebook charges me (the number of clicks) and what my analytics software records as visits to my site.
Social media ROI analysis is in its infancy. I believe this is a result not because we lack tools and metrics, but rather there is a disconnect between data analysts who lack understanding of social media, and social media managers, who lack an understanding of analytics.
I’m always being asked about which tools are the best for monitoring and measuring social media. That’s a difficult question for me to answer without first understanding your business objectives, of course…