Why public utility companies need to have media relations staff
What if I told you that having a strong brand as a public utility would probably go pretty far?
Email etiquette tips for the office
At my place of work, these are all scenarios we deal with regularly as members of a large team that relies heavily upon email to communicate. But how we handle each of the above can set the tone for our relationships and respect for one another.
Stop using exclamation points (please)
An eloquent marketer should be proficient at devising creative ways for emphasizing importance and excitement without adding a superfluous amount of exclamation points.
Omega Coaxial – quite possibly the best commercial of 2013
Now, please consider that Omega never really touts features or benefits… they don’t even play into lifestyle per se. This is simply an emotional piece tied to the brand’s rich legacy of elegance, luxury, accuracy and provenance.
Cadillac ELR Commercial
I’ve never been a huge Cadillac fan. The brand is heavily dated and the cars were not necessarily advanced, high quality nor fuel efficient.
The future of Google+
Does anyone really use Google+ on a daily basis like they do with other networks such as Facebook, Twitter, or LinkedIn? If you look at the numbers, the answer is not really. While millions have created accounts and profiles, few return to the site with the type of voracity they …
My top five most compelling posts of 2013
Just what exactly did folks enjoy reading (and sharing) on my site in 2013? Here are the five posts that seemed to resonate the most:
How-to start up an international search marketing campaign
If you’re thinking about taking your search marketing to the international markets, my first word of caution is that what works in the USA does not necessarily translate to success overseas.
More on Gmail tabs
Not surprisingly, fewer marketing messages were tagged as spam; instead being tagged as promotional. While that’s a slight improvement, the real victory is getting to the inbox – which now requires end-user action (setting a particular vendor’s messages as inbox-worthy).
Gmail promotions tab doesn’t spell death for marketers afterall
When Gmail rolled out it’s tabs for email organization, it defaulted most promotional material to the “Promotions” tab. If users were only passively engaging with brands sending that were sending them emails, chances are that those emails are going to this new tab and not the true “inbox”.