With all the attention spent on conversions, micro sites, landing pages and retargeting, have we neglected our home pages?
This past week, The Donald made headlines when it was uncovered that his company owned thousands of domain names that are simply being parked in what it deems as a defensive move.
Website relaunch projects don’t have to take a year (or more). In fact, when executed properly by skilled teams, you can rapidly deploy (or redeploy) a new website. Here’s how I recently relaunched the website for my school, Ultimate Medical Academy
Essentially, what authentic design boils down to is creating interfaces where design isn’t forced, but rather a product of function and natural utility (of what ever it is you are creating).
Here’s a fantastic video I recommend sharing with your web team (and executive team) on understanding the importance of making your website more usable. It is by HFI (Human Factors International).
Today I will be at the Site Executive User Conference, “Empower” in Baltimore, MD. This conference is free to all existing Site Executive customers.
Landing pages are living canvases in the world of direct response marketing. We’re always testing, tweaking, refining and even full-scale redoing them to achieve the perfectly optimized and conversion experience.
As marketers, we spend a lot of time focusing on the funnel and creating the perfect landing page optimized to convert visitors into leads. I’ve even compiled a list of great resources to help folks get started with their landing pages.
I’ve written previously that I feel the mobile app world will soon be replaced by mobile-friendly functionality on the web for many reasons. Mobile devices will soon be smart enough to interact with newer websites to provide users with an “app-like” experience, but also data plans and bandwidth will become faster and ubiquitous.