If you’ve read my posts about handling negative buzz, or even attended one of my presentations in San Francisco, Boston, Las Vegas or Washington, DC., then you’ve probably heard me reference the Air Force’s social media response assessment chart.
I’ll be tackling some tough topics head-on, such as understanding the key objectives in your organization and how to translate them into a social media strategy; how to win over stakeholders who are social media novices; and understanding how to report and measure. I hope to post my slide deck and some notes here after the presentation.
Tomorrow (Thursday, October 25), I will be joining the Social Media Strategies Summit hosted by the good folks at GSMI, in Boston, MA (go Bo-Sox!).
Mashable is reporting that Facebook will start removing fake likes from pages. I see this is the first step, but not the last step in combating fraud on Facebook. Click fraud is rampant, and that must be addressed as soon as possible.
The Washington Post reports that Twitter is mulling over the idea of lessening the importance of the “followers” metric and potentially augmenting or replacing it with a more accurate measure of reach or influence.
In a recent publicized report, thanks to Facebook having to keep its business in more of a public eye due to the company being publicly traded now, we learned that 8.7 percent of Facebook accounts are “fake”, more more than 80 million. We already knew this.
Nick Cifuentes over at ClickZ penned a great piece on measuring the impact of social media, breaking it down by translating five traditional metrics:
One of the better articles I have come across in recent memory on the topic of content marketing was served up recently at SEOMoz.org by Toby Murdock.
As more companies create official social media policies, draft up strategies, and even hire dedicated staff to manage social media, at some point, people stop along the way and ask, “who should own this?”
Even if your employees aren’t talking about company business, your industry or anything remotely related to their jobs, should you care what they are saying on Twitter?