We had a blast, fellow roosters, cats and dogs! Thanks for making my trip out to the amazing Gas Lamp district in San Diego for the Social Digital 2013 summit. I had a great time presenting, “Are you winning the race? Strategies for measuring success each step of the way on your social media journey.”
I recently spoke with Laural Hobbes of Advanced Military Education about how American Military University uses social media. Here’s a link to the article:
Thanks again to everyone who braved the DC traffic and wind chill to join me in Georgetown for DC Social Media Week and my presentation, “Get Smart! Make Better Social Media Decisions through Analytics”. For those of you who weren’t able to catch the “show”, here’s the video:
Thanks to everyone who joined me today in Georgetown for Get Smart! Make Better Social Media Decisions through Analytics.
If you are involved in social media management that it’s important that you regularly report on your successes (and failures).
By now you may have already read about an incident over a tipping disagreement at Applebee’s. If not, you can read the article here: http://www.huffingtonpost.com/2013/01/31/applebees-waitress-fired-god-tip-receipt_n_2591794.html Crap like this happens all the time for three major reasons: 1. Most businesses have crappy employees who care more about themselves than those they …
Leveraging Facebook EdgeRank and Google Analytics to Drive a Return on Business Objectives
I spend a lot of time working with departments at the University to help them attain value from social media; and I spend a lot of time traveling around the country to share best practices for measuring and reporting on social media. I throw around a lot of terms like “ROI” and “ROO” and “EdgeRank”.
I’m not too surprised about this, and find that its a bit sooner than I would have thought. The idea of using social media to listen to your customers and then improve your products and services is not a new concept. It’s certainly our flagship missing at American Public University System – where we use social media to make sure our student experience is exceptional. But we’re known for being a social media savvy organization.
I won’t explain edgerank here, but I will say it is what Facebook uses to determine which updates will show up in your news feed. Yes, not all of them show up. Most don’t.