SEOmoz.org published a great article about optimizing landing pages. I particularly found of interest the section on “looking where other people are looking”. That would make a great split test for your business and I highly suggest doing so.
What I have found is that retaining search marketers can be a challenge compared to other specialties due to:
competitiveness within the specialty, lack of diversity within the field, and commodity nature of specialty.
As if the online coupon market wasn’t crowded enough, another big player has entered the space which will continue to further inundate consumers with opportunities to purchase so-so deals online.
I’ve come across dozens of great articles over the years about how to optimize paid search campaigns. However, often overlooked is the fact that you have more opportunity to optimize the text ad than you think.
Are you a small business and considering doing a group buying promotion such as a Groupon or LivingSocial promotion? If so, there are a number of questions you first need to ask.
Here’s a great article examining whether your Facebook ads should point to your landing page (outside of Facebook) versus your actual Facebook page.
I’ve been doing quite a bit of work lately establishing a major mobile search campaigns and working on research to demonstrate the ease of entering the mobile search market and the competitive advantage it will bring your company. As I put these presentations together, I’m coming across some great articles and resources that I will share as I uncover them.
Businesses, one after another, are creating Facebook pages with the hopes of driving people to “like” them. However, many businesses fail to realize just having a page, and just obtaining likes are on the first steps.
A new bill is working its way through the labyrinth of Capitol Hill with regards to enabling consumers to opt-out of behavioral ad targeting. In other words, advertisers are current able to serve you ads based upon your “online persona” – a collection of sites you’ve previously been to and other generally available information about you (demographics, etc.)