Lately, I’ve encountered numerous articles discussing how companies have been restricting access to social media – either by blocking it altogether during the day or placing a dictatorial moratorium on tweeting as an employee. I suggest for my clients to take the EXACT OPPOSITE approach.
AOL just convinced itself to pay $315 for the HuffPost, which produces limited original content, outside of the ranting deranged posts of its readers who comment on the articles HuffPost assembles and reposts from other sites and sources.
It’s compelling that one of the brand managers for one of the most well-respected brands is leaning on a fairly well established technology for future growth. Makes you at least question the state of your current mobile strategy.
MarketingProfs issued this article on their “top 5” B2B marketing trends for 2011. I would agree that there is an issue in most organizations of misunderstanding social media and how to properly leverage it as well as measure and monitor its impact on one’s business.
I’ve shared my strong opinions towards click fraud regarding various ad platforms such as Google AdSense and Facebook before, so I’m not surprised by a recent article I came across by MarketingProfs.
I will be attending OMMA Global in San Francisco from February 28 through March 1st.
One of my companies recently experienced a new type of scam on Craigslist.
Families really need to think twice about sending their children to private colleges, unless those families can pay the entire fees out of pocket with minimal debt.
Just letting everyone know that I’m updating this site over the next few days… should be ready by the end of January 2011, at the latest. Until then, if you’d like more information on my professional services, please feel free to send me a quick note.