Leveraging Facebook EdgeRank and Google Analytics to Drive a Return on Business Objectives
The Washington Post reports that Twitter is mulling over the idea of lessening the importance of the “followers” metric and potentially augmenting or replacing it with a more accurate measure of reach or influence.
Just a quick programming note, I will be in San Francisco on Tuesday, September 25th, 2012 hosting a session at the Social Media Strategies Summit.
Nick Cifuentes over at ClickZ penned a great piece on measuring the impact of social media, breaking it down by translating five traditional metrics:
Social media ROI analysis is in its infancy. I believe this is a result not because we lack tools and metrics, but rather there is a disconnect between data analysts who lack understanding of social media, and social media managers, who lack an understanding of analytics.
I’m always being asked about which tools are the best for monitoring and measuring social media. That’s a difficult question for me to answer without first understanding your business objectives, of course…
Thanks to all my fellow DC social media gurus for coming out to Manassas and completely filling the conference room on Wednesday. What a thrill. We had standing room only!
What exactly is the ROI of social media? When Gary Vaynerchuk was asked this question, he replied, “What is the ROI of your mom?”
I will be presenting at the 2012 Las Vegas Social Media Strategies Summit at the Mirage Hotel.
As I have always preached, the most successful marketers are those with IT know-how and insight, as technology often is the genesis of marketing innovation. So why is it that these two groups at most companies often remain in silos?