As a frequent speaker on social media, marketing and blogging (and a blogger myself), one question I come across on a recurring basis is when someone should “give up” their blog and just be done with it. You’ve probably come across a blog like this, if not your own, in the past several months. Basically, the way it works is that a blogger starts out with grandiose ideas of writing daily about this-and-that, tweeting out their posts, sharing content on LinkedIn, and creating lively discussions that lead to dozens of comments and follow up posts… In reality, what really happens is you write a few posts for the first month or two, maybe add in a couple shares, that dwindles to a post a month, and then after a year blogging it seems like just another item on your ever-growing to-do list that is put off indefinitely. Months go by and the best you can wrangle up is a retweet of an interesting news story you saw on Yahoo.com.
So what do you do? And, how do you know when it’s time to throw in the towel versus “keep on trucking”?