More on Measuring Social Media

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over at ClickZ penned a great piece on measuring the impact of social media, breaking it down by translating five traditional metrics:

  • Return on engagement
  • Return on participation
  • Return on involvement
  • Return on attention
  • Return on trust

While calculating these metrics is no easy feat, it creates a framework for applying traditional valuation and measurement models on a non-traditional space that is evolving rapidly – and it therefore a great place to get started once you’ve mastered the basics.