Recorded Webinar – Doing to Delivering: Five Considerations for Making Social Media Strategic


A couple months back, I had the privilege of participating in a live webinar panel discussion entitled, “Doing to Delivering: Five Considerations for Making Social Media Strategic”.

I was joined by:

  • Chase Bowers – Internet Communications Specialist, U of Alabama
  • Melissa Richards – Director of Marketing & Publications, Va Tech
The webcast was hosted by John Mohr of Systems Alliance and was geared towards helping marketing teams in higher education learn how to make social media an effective component of a school’s integrated, strategic communications program.   

You can watch/listen to the event on demand here:

>>Click here to view the Webinar recording

And, you can check out our social media response flow chart, adapted from the US Airforce Public Affairs office’s own plan. It’s a fantastic logistic blue print to for managing social media response.

>>Social Media Comment Response Flow Chart

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