Maybe, Twitter is just Twitter… in other words, it doesn’t need to evolve into anything more than it already is. Perhaps it serves its purpose. And maybe that purpose is not something that can be efficiently/effectively monetized. Maybe it just needs to be consumed by a larger beast that needs the infrastructure, reach and resources that Twitter has already amassed. Not all good ideas make great businesses, and not all good ideas need to be made better. I’m sure we can all put our minds together and find areas where it can improve its service. But maybe it just needs to be left alone. After all, text messaging hasn’t changed much since it debuted and people still use that medium.