Google’s Share of Total Search Queries Grows in December

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Google’s share of the US domestic search market continues to grow based upon the latest numbers from Experian Hitwise as reported by MediaPost.com.

The combo of Yahoo+Bing follows in 2nd place by a very wide margin.

Google is at nearly 70% of US domestic queries. However, the query-to-click ratio continues to lag at Google compared to Yahoo+Bing by about 1600 basis points (81% versus 65%). This gap may be due to Google’s dominance in capturing search queries more so than inaccuracy in delivering results (in my opinion). Read the full article at MedaiPost: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142972&nid=122671#

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