Big data has been around as long as data. Think about it for a minute. When man built the first computing machines that produced output, we had to invent some way to store the output. Magnetic tape was an early solution and as our data appetite grew, so did our …
As a leader of a marketing organization, I am in a constant state of juggling competing priorities. My clients each believe their priorities are the most important, and thus should be completed first. In reality, that is almost never the case. In fact, many times their priorities are the least …
Are you optimizing your work stream? Try the 120 Rule to improve employee satisfaction and retention. It’s okay to ignore 20-percent of your work if you’re always working on the most important stuff.
With all the attention spent on conversions, micro sites, landing pages and retargeting, have we neglected our home pages?
I wrote about one of my all-time favorite quotes and how I believe it applies to productivity in the office
and while my job is very far from multiple choice tests, sometimes I find myself belaboring over diminishing returns, the lesser of two evils, or multiple positive outcome-related multi-variate decisions
Do you want to get ahead at work? You probably think there’s a formula for being noticed and getting ahead. Well, you are correct.
Here’s a trailer for my upcoming session at ClickZ Live in New York City.
I’m excited to share (and self-promote) that I will be participating in the ClickZ Live annual marketing conference in New York City. From ClickZ: Creating the Ultimate Customer Experience April 11-13, 2016 Attracting 1,000+ marketers and business leaders, our 17th annual event in New York will equip you …
It is programmed through an API to send a complimentary tweet to every registered Twitter handled in Twitter’s ecosystem (some 300 million accounts), one-by-one, every 36 seconds.